What’s in a name?
Quite a bit, we think.
Though we got our start as Helpers for Domestic Helpers (HDH), it was time for change in order to stay current with the times.
Changing our name is about human dignity. Our organisation’s mission is to aid and support domestic workers, who are often subject to exploitation because their work is not seen as anything more than help. It is important to formalise that the work of domestic workers is not “help” and is, in fact, “work”, giving domestic workers the same rights as any other type of employee. The term “domestic worker” is recommended by the International Labour Organization.
Our new name reflects the people we serve, and the acronym HELP stands for help, empowerment and legal protection.
With a new name comes a new look. What do you see? A pair of hands, extending their aid, or a pair of angel’s wings in flight? Whatever it is, we hope it inspires you to learn about domestic workers’ rights, get involved in any way you can, and speak up for those that cannot always speak for themselves.
ORIGINAL HDH Logo
HDH Logo, 2015
HELP Logo, 2017
Did you know one in eight Hong Kong households, and one in three households with children, employ a foreign domestic worker?
In 2016, we welcomed some new members to our board of directors and set out our strategic plan for the next two years. With goals including stronger community partnerships and a focus on fundraising at the top of our to-do list, we knew we had to change. Change is hard. It doesn't happen overnight. To change the perception of the group of individuals our staff and volunteers represent on employment, immigration, and human rights issues daily is no small feat. But we're up for the challenge and leading by example is a start. That's why we chose to change our name.
Our renewed mission to help and empower foreign domestic workers comes alongside a commitment to education -- of domestic workers and the employers of domestic workers. Many problems our clients face can be resolved or never have to take place at all, and so we have put forth an effort to communicate with broader audiences in their languages. And to reach the right audiences and impact the foreign domestic workers that add to Hong Kong's rich cultural fabric, we wanted to present a more professional looking brand. What started with a name change, we hope, has the power to affect real change for the women and men who leave their families to take care of ours.
There are a few people who helped HELP become what it is today, and on behalf of the board of directors, we extend our gratitude your way:
- Lindsey Hermes and her team at Unison Creative for guiding us through this journey with brand strategy, devising our helpful new name, creating our handy visual identity, website and so much more.
- Jayne Russell of Jayne Russell Photography for the beautiful photography and portraits to go alongside our new identity.
- Laura Glennie for her flawless event management and coordination of our most exciting event yet to celebrate the launch of HELP.
- Emma Davey and Maggie Chan for their support on communications and media outreach.
- Natasha Brown, Rachel Li and Fabian Pramudya for their assistance with translation of our website and marketing materials.
- Emily Lau and Kimberley Cole for being our guests of honour at our launch, and perpetual supporters of our cause, always willing to share our voices with their networks to the benefit of foreign domestic workers in Hong Kong.
- Clifford Chance Hong Kong for their incredible generosity as hosts of our launch event, covering everything from catering to balloons, and further demonstrating their service to the community.
- Our partners in the community, for being the beacons of hope that many people seek in times of need.
- St John's Cathedral, for providing office space and financial support since 1991, and for being a constant source of inspiration.
- Our donors, for their continued financial support and interest in seeing that our clients can access justice.
- Our volunteers, for everything that they do to make HELP an agent of change for tens of thousands of domestic workers seeking assistance, prioritising their free time for our clients.
- Our staff, Holly, Raquel, Betty and Jennifer, for the important work they do while always managing to remain optimistic and full of hope, even in the most challenging of times.
And to our clients, our angels: we thank you most of all for all the hard work you do. We promise to lend a helping hand when you need it, and to do whatever we can to empower you, educate the community and make improvements to the working and living conditions that you rightfully deserve. Our founder, James Collins, hoped that our services would no longer be needed in 2017, and as we look to the future, we feel the same. We will campaigning for domestic workers' rights in Hong Kong and educate the next generation of employers of domestic workers that decent work starts in the home. To you, our door will always be open.
How can you help HELP? Let us know what you think about our new identity and get involved today.
Catherine Graham was appointed Vice Chair and Chaplin of HELP in 2011. Catherine is an Anglican priest at St John’s Cathedral, where she coordinates pastoral care. She is a member of the organising committee of the Hong Kong Network of peace and religion. Catherine has over fifteen years’ experience working in the NGO and corporate field and is a qualified fundraiser. She has participated in UN meetings regarding migration and development in New York and Geneva, and UNCSW. In addition to her role on the Board of Help, Catherine is a Board member of the Nesbitt Centre, and Viva. Catherine was born and educated in the UK; she lived in Dubai for ten years prior to moving to Hong Kong in 2011.