Helpers for Domestic Helpers announces a rebrand and repositioning to HELP for Domestic Workers (or HELP, in Chinese: 家傭匡扶中心), reflecting a more accurate, empowering representation of the people the organisation serves.
Founded in 1989, HELP, which stands for help, empowerment and legal protection,provides free advice and assistance on employment, immigration and human rights issues to domestic workers in Hong Kong.
The rebrand will see the organisation recognising the International Labour Organisation’s convention 189 on decent work for domestic workers, while continuing to educate both employers and workers on fair treatment in the workplace.
“It is important to recognise that domestic workers don’t simply provide help, but are employed to work, and are entitled to the same rights as any employee,” said Holly Allan, Director, HELP. “Workers should have reasonable working hours, fair wages and the right to a full day of rest each week. Sadly, for many, this is not reality.”
International law firm, Clifford Chance hosted the launch event on 22 March to celebrate HELP’s refreshed brand, where Kimberley Cole, Head of Solutions Sales, Asia, for Thomson Reuters, and Emily Lau, former Hong Kong Legislative Council member, were invited as the Guests of Honour.
Kimberley addressed the crowd of VIP guests, clients, volunteers and donors of the organisation, “They say it takes a village to raise a family. But many of us don’t have access to our village of family and friends when we move around the world. Our helpers therefore become part of the new village we need to form. The two domestic workers I have had the privilege of having as part of my support network, and family, have been key to my success and sanity!”
In her speech, Emily Lau said, “I think it is very important for us all to work together to find a win-win solution for foreign domestic workers and their employers. Their rights should be protected and Hong Kong must provide a safe and rewarding environment for the foreign domestic workers, who make a huge contribution to our society.”
“We are delighted to host the official launch event for HELP and look forward to continuing to develop our relationship with this important NGO in the years ahead,” said Rebecca Roth-Biester, Regional Head of Corporate Social Responsibility of Clifford Chance. “At Clifford Chance we recognise that acting in a socially responsible way is the right thing to do. We are committed to making a meaningful contribution to the communities in which we operate.”
Along with the rebrand, HELP has a new logo and refreshed website designed by Hong Kong branding agency, Unison Creative.
To the 200+ guests that attended our launch party, thank you! We are overwhelmed with gratitude for your support.